Marketing
One of the most important responsibilities of sales representatives is to provide timely information on Taisho products to the specialists who are in direct contact with consumers. Taisho has a sales force of over 50 representatives covering the entire country.

These representatives provide information and meticulous service to all of Taisho's sale channels, including general retailers such as convenience store and supermarkets. In its advertising and promotions, Taisho uses such media as television and prints to ensure recognition and understanding of Taisho products, paying attention to the clarity and familiarity of the message and company image.