|
History &
Establishment
Helping
People Lead Happier, Healthier Lives
Taisho's mission is to create and offer superior pharmaceuticals
and health-related products as well as health-care-relate
information and services that contribute to the enrichment
of people's lives by improving health in socially
responsible ways. The amount and variety of health
information people require are growing along with
the greater responsibility people are taking for the
maintenance and improvement of their own health. As
this way of thinking becomes more prevalent, Taisho
believes that, in respect for people's right to know
(full information), the right of self-protection (both
personal and family), and the right to choose (products
and services), it must conduct business form the consumer's
perspective, and with a long-term view.
As the foundation of all its corporate
activities, Taisho recognizes that now, more than
ever, it is following in the tradition of shinsho
(gentlemanship in business in accordance with
high social ethics), a phrase often mentioned
by the Company's first honorary chairman, the late
Shokichi Uehara. Keeping the root of its business
constantly in mind, and with an earnest desire to
work for the consumer, it is Taisho's intention to
adhere strictly to its philosophy, and to strive to
contribute to all fields related to health.
Growth Strategy
Backed by 90 years of operations, Taisho is a leading
company in the self-medication market in Japan. We
are making every effort to release new high-value-added
products in tune with changing consumer needs, strengthen
and foster our brand names, and develop new markets,
such as the specified health food market.
In the prescription pharmaceuticals
field, Taisho is making concerted efforts o create
highly innovative drugs for the global market through
its own R&D and in tie-ups with other companies.
Recently, Taisho entered a capital and business tie-up
with Toyama Chemical Co., Ltd., which has a strong
presence and unique drug development technologies
in the infectious disease fields, and through this
partnership, the Company aims to strengthen its prescription
pharmaceutical business. At the same time, Taisho's
R&D activities are entering a "bring-up era",
where for instance a number of new drug candidates
are entering the clinical development stage. Taisho
is also bolstering its sales structure so as to fully
deploy these new medications on the front line of
medicine.
|